BLOOM
BLOOM
2025
PRODUCT UX DESIGN
FIGMa,illustrator
2025
PRODUCT UX DESIGN
FIGMa,illustrator
2025
PRODUCT UX DESIGN
FIGMa,illustrator
YEAr
ROLE
TOOL
YEAr
ROLE
TOOL
YEAr
ROLE
TOOL
Project Overview
Bloom is a digital finance mobile app designed to help users manage and grow their finances seamlessly and securely, supporting cross-chain compatibility that allows users to carry out cryptocurrency transactions across multiple blockchains. The app also features an NFT marketplace where users can buy, sell, and trade digital collectables with ease. With a user-centred design, Bloom simplifies complex financial tools, making them accessible to both experienced investors and those new to digital finance.
On Bloom, I served as the UI/UX Designer, collaborating with the product manager and a team of engineers to design the mobile application. My responsibilities included conducting user research, creating user flows, and designing wireframes and visual elements for the app. I also facilitated user interview sessions to gather valuable insights that informed my design process.
Bloom is a digital finance mobile app designed to help users manage and grow their finances seamlessly and securely, supporting cross-chain compatibility that allows users to carry out cryptocurrency transactions across multiple blockchains. The app also features an NFT marketplace where users can buy, sell, and trade digital collectables with ease. With a user-centred design, Bloom simplifies complex financial tools, making them accessible to both experienced investors and those new to digital finance.
On Bloom, I served as the UI/UX Designer, collaborating with the product manager and a team of engineers to design the mobile application. My responsibilities included conducting user research, creating user flows, and designing wireframes and visual elements for the app. I also facilitated user interview sessions to gather valuable insights that informed my design process.
Understanding the Vision and Challenges
Understanding the Vision
and Challenges
When I joined the project as Bloom's UX designer, the goal was clear: to create a seamless digital finance platform combining cross-chain compatibility, an NFT marketplace, AI-powered investment advisors, and collaborative investment pools. However, it wasn’t just about functionality; Bloom needed to stand out in a crowded market while being user-friendly for both crypto-savvy users and beginners.
The first challenge was complexity. Each feature felt like its own app. The task wasn’t just to design; it was to unify all these functionalities into a single, intuitive ecosystem.
When I joined the project as Bloom's UX designer, the goal was clear: to create a seamless digital finance platform combining cross-chain compatibility, an NFT marketplace, AI-powered investment advisors, and collaborative investment pools. However, it wasn’t just about functionality; Bloom needed to stand out in a crowded market while being user-friendly for both crypto-savvy users and beginners.
The first challenge was complexity. Each feature felt like its own app. The task wasn’t just to design; it was to unify all these functionalities into a single, intuitive ecosystem.
The Problem and Business Strategy
Bloom is an innovative startup looking to change how crypto investment is performed. When I became part of the Bloom initiative as their UX architect, the mission was unequivocal: to develop an integrated digital financial platform with the ability to work across different blockchains, featuring an NFT marketplace, AI-driven financial advising tools, and joint investment groups. Nonetheless, it wasn’t all about features; it was crucial for Bloom to differentiate itself in a competitive landscape and be approachable to seasoned crypto enthusiasts as well as novices. The primary obstacle was the multifaceted nature of each feature, which felt like individual applications. The job wasn’t solely about the design process; it involved melding these diverse functionalities into a singular, effortless ecosystem.
Bloom is an innovative startup looking to change how crypto investment is performed. When I became part of the Bloom initiative as their UX architect, the mission was unequivocal: to develop an integrated digital financial platform with the ability to work across different blockchains, featuring an NFT marketplace, AI-driven financial advising tools, and joint investment groups. Nonetheless, it wasn’t all about features; it was crucial for Bloom to differentiate itself in a competitive landscape and be approachable to seasoned crypto enthusiasts as well as novices. The primary obstacle was the multifaceted nature of each feature, which felt like individual applications. The job wasn’t solely about the design process; it involved melding these diverse functionalities into a singular, effortless ecosystem.
