FERIFY
FERIFY
2026
product DESIGN
figma.PHOTOSHOP.illustrator
2026
product DESIGN
figma.PHOTOSHOP.illustrator
2026
product DESIGN
figma.PHOTOSHOP.illustrator
YEAr
ROLE
TOOL
YEAr
ROLE
TOOL
YEAr
ROLE
TOOL
Project Overview
Project Overview
Ferify is a community-powered mobile app designed to help everyday commuters understand public transport fares and routes before leaving home. It gives users estimated fare ranges, step-by-step route breakdowns, and the confidence to move through unfamiliar areas without relying on guesswork or last-minute bargaining.
The product was built around a simple idea: people move better when they have clarity. Instead of fixed prices, Ferify focuses on realistic estimates, showing users what to expect and why. The app also allows commuters to share what they paid after a journey, keeping information fresh and grounded in real experiences.
My role on the project involved shaping the product from idea to execution. I led the UX thinking, user flows, interface design, and visual language, with a strong focus on accessibility, simplicity, and familiarity for everyday users.
Ferify is a community-powered mobile app designed to help everyday commuters understand public transport fares and routes before leaving home. It gives users estimated fare ranges, step-by-step route breakdowns, and the confidence to move through unfamiliar areas without relying on guesswork or last-minute bargaining.
The product was built around a simple idea: people move better when they have clarity. Instead of fixed prices, Ferify focuses on realistic estimates, showing users what to expect and why. The app also allows commuters to share what they paid after a journey, keeping information fresh and grounded in real experiences.
My role on the project involved shaping the product from idea to execution. I led the UX thinking, user flows, interface design, and visual language, with a strong focus on accessibility, simplicity, and familiarity for everyday users.
The Challenge
Public transport in Nigeria is unpredictable. Fares change frequently due to traffic, fuel costs, weather, or the mood of the driver. For many commuters, leaving home often means not knowing how much a journey will cost or how to get to a place they have never been before.
People usually depend on asking strangers, following others blindly, or arguing with conductors over prices. These moments create stress, waste time, and leave commuters feeling taken advantage of, especially in unfamiliar areas. The problem isn’t just pricing — it’s uncertainty. People want to plan ahead and feel confident before stepping out.
Gamification & Engagement
Ferify uses gamification to encourage users to contribute fare data without turning the experience into work. Since the accuracy of the app depends on people sharing what they paid, the product needed to make participation feel rewarding, natural, and even a little fun.
Users earn points, badges, and levels as they submit fares, confirm routes, or help verify prices. These rewards aren’t positioned as competition, but as recognition, a simple way to show impact and progress. Over time, contributors build trust and visibility within the community, reinforcing the idea that their input matters.
The visual language of the app supports this approach. Ferify intentionally adopts a playful, friendly tone to reduce friction and intimidation, especially for everyday commuters. This balance of utility and warmth helps transform a normally frustrating task into a shared, community-driven habit, where helping others becomes part of the experience rather than an obligation.
The Challenge
Public transport in Nigeria is unpredictable. Fares change frequently due to traffic, fuel costs, weather, or the mood of the driver. For many commuters, leaving home often means not knowing how much a journey will cost or how to get to a place they have never been before.
People usually depend on asking strangers, following others blindly, or arguing with conductors over prices. These moments create stress, waste time, and leave commuters feeling taken advantage of, especially in unfamiliar areas. The problem isn’t just pricing — it’s uncertainty. People want to plan ahead and feel confident before stepping out.
Public transport in Nigeria is unpredictable. Fares change frequently due to traffic, fuel costs, weather, or the mood of the driver. For many commuters, leaving home often means not knowing how much a journey will cost or how to get to a place they have never been before.
People usually depend on asking strangers, following others blindly, or arguing with conductors over prices. These moments create stress, waste time, and leave commuters feeling taken advantage of, especially in unfamiliar areas. The problem isn’t just pricing — it’s uncertainty. People want to plan ahead and feel confident before stepping out.
Gamification & Engagement
Ferify uses gamification to encourage users to contribute fare data without turning the experience into work. Since the accuracy of the app depends on people sharing what they paid, the product needed to make participation feel rewarding, natural, and even a little fun.
Users earn points, badges, and levels as they submit fares, confirm routes, or help verify prices. These rewards aren’t positioned as competition, but as recognition, a simple way to show impact and progress. Over time, contributors build trust and visibility within the community, reinforcing the idea that their input matters.
The visual language of the app supports this approach. Ferify intentionally adopts a playful, friendly tone to reduce friction and intimidation, especially for everyday commuters. This balance of utility and warmth helps transform a normally frustrating task into a shared, community-driven habit, where helping others becomes part of the experience rather than an obligation.
Ferify uses gamification to encourage users to contribute fare data without turning the experience into work. Since the accuracy of the app depends on people sharing what they paid, the product needed to make participation feel rewarding, natural, and even a little fun.
Users earn points, badges, and levels as they submit fares, confirm routes, or help verify prices. These rewards aren’t positioned as competition, but as recognition, a simple way to show impact and progress. Over time, contributors build trust and visibility within the community, reinforcing the idea that their input matters.
The visual language of the app supports this approach. Ferify intentionally adopts a playful, friendly tone to reduce friction and intimidation, especially for everyday commuters. This balance of utility and warmth helps transform a normally frustrating task into a shared, community-driven habit, where helping others becomes part of the experience rather than an obligation.
